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What is Ad Fill Rate?
Introduction Modern-day websites are attractive digital constructs that relay pertinent information to the visitors while maximizing their user experience. The primary objective…
What is CPC?
Introduction Advertising is a prominent part of Digital Marketing. Whether you’re running your website or trying to increase your outreach on a social media platform...
What is CPV?
Introduction Online advertising is a dynamic part of the digital world. Advertising comes in many shapes and forms yet always has to be visually appealing.
What is Ad Metrics
Do you know the best ad metrics to calculate ad revenue and improve publisher earnings? Are you aware of metrics that can evaluate ad revenue...
What is CPM
CPM is one of the most significant advertising metrics. CPM means cost per mille, i.e. the cost per thousand impressions. Simply it means the cost...
What is Page RPM
The Page RPM metric supports publishers to recognize the actual performance of their ads on a page level. This way, a publisher can identify low-earning pages and...