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You have probably heard of CPM a zillion times, but what is eCPM, and why does it matter? Today, we explain what eCPM is, how eCPM is calculated, the significant difference between CPM vs eCPM, and how publishers can increase their eCPM with us!
What is Ad Fill Rate?
Introduction Modern-day websites are attractive digital constructs that relay pertinent information to the visitors while maximizing their user experience. The primary objective …
What is CPV?
Introduction Online advertising is a dynamic part of the digital world. Advertising comes in many shapes and forms yet always has to …
What is CPC?
Introduction Advertising is a prominent part of Digital Marketing. Whether you’re running your website or trying to increase your outreach on a social media platform,