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About eCPM

The term eCPM can be defined as ‘effective cost per mille,’ meaning how much an advertiser is willing to disburse or pay for an ad space per unit of thousands of ad impressions. The word ‘mille’ is Latin for thousand. eCPM is one of the most vital KPIs in digital advertising, as it indicates how beneficial specific ad spaces, websites, apps, and other dimensions are. With a complete understanding of eCPM, publishers can optimize their monetization strategies to 10X levels.

You have probably heard of CPM a zillion times, but what is eCPM, and why does it matter? Today, we explain what eCPM is, how eCPM is calculated, the significant difference between CPM vs eCPM, and how publishers can increase their eCPM with us!

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