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About EPMV

EPMV or ‘Earnings per Thousand Visitors’ is also known as session RPM or session revenue.

EPMV is used to gauge the total revenue generated on a site for thousands of visitors, comprising earnings from multiple ad networks, exchanges, and SSPs. Likewise, EPMV is calculated for the whole site. It offers a panoramic view of the publisher’s earnings.

Now let’s look at how to calculate EPMV? EPMV = (Total revenue generated) *1000 / (Total website visitors).

Currently, there are a plethora of metrics available in the monetizing world allowing you to calculate ad revenue. However, the ad tech industry is always adding more to improve its understanding of publisher earnings based on profit factors like page views, sessions, and users. Today let’s discuss one such trending ad metric that is helping the publishers to achieve a holistic view of their earnings – EPMV. ‘What is EPMV’ and how you can calculate it?

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